Badge value

There's some evidence, by the way, that some things, like social networking, help do that. Because they help people share news, they give badge value to everyday little trivial activities, so they actually reduce the need for expending great money on display and increase the third party enjoyment you can get from the smallest, simplest things in life.

Ou, de outra forma:

We are perishing for the want of wonder, not for the want of wonders.

Ensinado por Rory Sutherland, via TED.