The Same Person

"I think that all the trouble in this field comes from someone's assumption that they are, maybe, the same person. I think the fine artist makes a personal statement about his world and his reactions to his world. He makes it to a limited audience or to a big audience—but it's all his. The advertising designer has a completely different function. He may be someone who thought he wanted to be a painter—but wasn't. If (the designer) is honest enough, he becomes a professional who can do something that is not his own. I think the trouble comes when he tries to make it a work of art, too. I think a lot of designers who are talented and intelligent don't find this very satisfying. But they're not going to find it more satisfying by pretending it's something it isn't."

William Golden

via AIGA