The battle for the presidency may have as much to do with fonts, flags and sunrises as healthcare plans and war stances.[...]
Obama's signature "O" is the product of Chicago-based branding firm Sender. A true logo, one that is recognizable apart from the candidate's name, it uses the traditional color palette. "You can't walk away from the red, white and blue completely,"
Um artigo de Karrie Jacobs no site Salom.com.
Muito interessante. O que me deixa preocupado com a minha saúde mental depois de ler esta frase no mesmo artigo: "Only graphic designers, lifelong students of the ubiquitous, obsessive about the nuances of typography, treat campaign iconography with the seriousness it deserves." Uma vez que eu não sou designer, nem estudante do ubíquo (bonita esta...), devo estar a ficar obcecado...
De qualquer forma, o último parágrafo é de uma brutalidade que não se espera de um designer e deve agradar a todos fora do US and A:
'If Hillary Clinton's bid for the White House fails, it will not be because her logo looks like a thousand other flag-wrapped identities, or because her typeface bears a strong resemblance to Kerry's wimpy serif font. No, it will be because she couldn't quite whittle down her message into a single forceful idea. Obama's sunrise speaks eloquently of "change." McCain's star and bar shout warrior. By contrast, Clinton's stars and stripes are not that different from Mike Huckabee's stars and stripes. Maybe they're intended to speak of her "experience" but they also send an unwanted message: "more of the same."'
via Pentagram
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