hypes

"Anyway, Apple has been focusing their efforts in ensuring that their "life suite" software and service offerings fit together quite well, and as such it makes perfect sense to see them enhancing iPhoto, for instance, by closely coupling some of its features to .Mac services.
Fortunately they went with RSS this time - which means there will be some creative uses of it around pretty soon, and that it will ride the RSS hype - but overall, things on the integration front have progressed to such a degree that if it were Microsoft, there would be an outcry - and there were plenty of those, every time Microsoft announced something that coupled its OS to MSN, Encarta, etc.

But somehow, once you mention Apple (the traditional cool underdog), then it's OK, it's cool and makes peoples' lives easier - a sure sign that selective memory has prevailed over unbiased judgement."

roubado daqui.